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Superconductor × Hydrogen Engine: A World-First Challenge at the Fuji 24 Hours
“Our journey toward the future, now in its 6th year, is just beginning.”
Morizo, also known as Chairman Akio Toyoda, delivered this message to his team before Round 3 of the Super Taikyu Fuji 24 Hours race.
In the sixth year of its hydrogen-engine challenge, the team introduced a racing world-first: a superconducting liquid hydrogen pump.
By taking advantage of liquid hydrogen's ultra-low temperature of -253°C, the conventional electric motor used to pump the fuel was replaced with a smaller, higher-performance superconducting motor.

Ford is No. 1 Mainstream Brand in J.D. Power Initial Quality Study for First Time Since 2010
Ford is the new gold standard for mass market new vehicle quality in America, ranking as the top mainstream brand in the closely watched JD Power 2026 U.S. Initial Quality Study (IQS) — an achievement 16 years in the making.
The company surpassed the industry’s traditional mass market leaders in IQS, climbing from No. 15 in 2023 to No. 1 among mainstream brands in the annual survey of new buyers.

Honda Tops All Brands with Five Vehicles in Top 10 of Cars.com 2026 American-Made Index

Nissan Rogue Ranked No. 1 in Compact SUV Segment in the JD Power 2026 U.S. Initial Quality Study
The Nissan Rogue has been named the No. 1 Compact SUV for New-Vehicle Quality and Nissan has been named second among mass-market brands, in the JD Power 2026 U.S. Initial Quality Study℠ (IQS).

The “Heartbeat of America” returns, celebrating those who keep their communities moving
Chevrolet's iconic “Heartbeat of America” campaign has returned, and with it, a simple idea: America’s heartbeat is its people. Reintroduced in honor of the nation’s 250th anniversary, the campaign revives one of Chevrolet’s most recognizable themes from the Eighties and Nineties, this time with a modern sound from country rock band The Red Clay Strays.
As Steve Majoros, chief marketing officer of Global Chevrolet, said, “‘Heartbeat of America’ has always celebrated Chevrolet’s connection to the people and communities that shape this country. Chevy owners have always been the people who show up, the DIY-ers, the helpful neighbors – the true heartbeat in their communities. This campaign honors them.”

Stellantis, Wayve and Uber Partner to Scale Robotaxis Globally

Dodge and Under Armour Unleash a High-octane Collection
Dodge and Under Armour announce a bold new collaboration for those who move fast, hit hard and refuse to be outworked. Spanning apparel, footwear and accessories, the collection draws inspiration from the iconic Dodge Charger SRT Hellcat and Dodge Challenger SRT Demon — machines that roar with the same intensity athletes live by on and off the field. The result is classic Americana reimagined, where legacy horsepower meets next-generation performance.

Jeep® Brand Teases Cherokee Trailhawk
Following the 2027 Jeep® Grand Cherokee Trailhawk and Overland this month, the Jeep brand is gearing up for more off-road capability with the Jeep Cherokee Trailhawk. The brand continues to listen to customers and return capability to the core of the brand's ethos. More information will come at a later date.

Ram Announces Orders Now Open
for 2027 Ram 1500 TRX SRT

American Honda Remembers Ray Blank’s Industry-Shaping Leadership
American Honda is deeply saddened to mark the passing of former Motorcycle Division Senior Vice President Ray Blank earlier this week. Blank leaves behind a remarkable legacy, having helped guide Honda and influence the powersports industry for nearly three decades before his retirement in 2012. His tenure included multiple influential leadership roles during a period of significant growth for the motorcycle business.
National Camera Day on June 29th recognizes the camera as one of the most groundbreaking inventions in human history, celebrating its evolution from early scientific experiments to modern digital devices. The origins of National Camera Day are tied to the development of photography itself. Early concepts began with the camera obscura, a darkened room or box with a small hole that projected an inverted image, studied by scholars like Ibn al-Haytham in the 11th century. The first permanent photograph was captured in 1826 by Joseph Nicéphore Niépce using heliography, followed by Louis Daguerre, who refined the daguerreotype process for clearer images. George Eastman later popularized photography with the Kodak roll-film camera, making it accessible to the general public. Modern digital photography was pioneered by Steve Sasson at Kodak in 1975, leading to the high-resolution cameras we carry today. National Camera Day celebrates both the technological innovation and artistic expression enabled by cameras. It highlights how photography preserves memories, tells stories, and allows people to document life in ways that were once impossible.
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