Toyota Newsroom
Toyota Newsroom
Toyota Newsroom
New Toyota Racing Campaign Celebrates the Stories Behind the Speed
Toyota is inviting fans to look beyond the checkered flag in its new Toyota Racing advertising campaign, “Your Race. Your Story.”
The campaign shines a light on the resilience, determination, inspiration, and personal journeys that shaped Team Toyota drivers Bubba Wallace, Christopher Bell and Jade Avedisian – both on and off the track.
On the NASCAR® track, storylines are written quickly: underdog, fan favorite or future champion – but beyond the spotlight lies something deeper: the grind, the setbacks and the small victories that ultimately define a driver’s path.
Through this campaign, Toyota spotlights the human side of racing while showcasing the tools and support it provides to help drivers take control of their own story. The campaign launched during the 2026 Daytona 500® and will continue throughout the NASCAR season.
The anthem spot, “Your Story,” debuted in February to kick off the racing season. The creative pulls back the curtain on the fast-moving world of NASCAR, showcasing the resilience and dedication required to compete at the highest level.
Ford Newsroom
Toyota Newsroom
Toyota Newsroom
Powered by Partnership: How We Brought New Meaning to ‘Making F1 Cars Faster ’
After 22 years away from Formula One we are back where we belong at the pinnacle of motorsport as part of a new Red Bull Ford Powertrains partnership.
Three years ago we joined forces with Red Bull Powertrains to assist with development of the Oracle Red Bull Racing and Visa Cash App Racing Bulls Formula One teams’ hybrid power units for the 2026 Formula One season and beyond.
We were under no illusions about the scale of the challenge ahead. We were fighting a two-decade experience gap against established manufacturers.
Why were we so confident? We knew what we were bringing to the Red Bull Ford Powertrains table: More than 120 years' experience of innovation in powertrain development and some of the most talented engineers in the world.
Among them is Kevin Ruybal — motorsports powertrain controls and simulation specialist — who has been at the heart of our whirlwind journey to develop a powertrain we can be proud to put the Ford name to.
We spoke to Kevin to learn more about his innovations and role within Red Bull Ford Powertrains.
Honda Newsroom
Toyota Newsroom
Honda overhauls Flagship Pioneer 1000 platform for 2026
- All three trim levels feature drive modes, cruise control and expanded capability
- Pioneer 1000 Elite becomes Honda's first fully enclosed side-by-side and the first Honda side-by-side equipped with a factory-integrated HVAC system
Honda celebrates the 10th anniversary of its flagship multipurpose side-by-side platform with a complete overhaul of the Pioneer 1000 lineup, highlighted by two all-new Deluxe trims. In addition, Honda is confirming the all-new Pioneer 1000 Elite. Scheduled to arrive at dealers in late 2026, the Elite is Honda's first side-by-side to come with a fully enclosed, factory-installed cabin and HVAC system, adding a new level of comfort and convenience to the Pioneer lineup.
Guided by the motto "Work Comfortably, Play Comfortably," the Pioneer 1000 lineup combines jobsite capability with trail-ready performance, introducing significant upgrades to comfort and convenience that make every task easier and every ride more enjoyable. Across the lineup, comprehensive refinements to vehicle design help reduce cockpit heat and noise, while the adoption of throttle-by-wire technology enhances overall drivability and enables advanced features such as cruise control and a variable speed limiter. Meanwhile, the Pioneer 1000 Elite's fully enclosed, factory-installed cabin delivers a new level of year-round comfort.
Nissan Newsroom
Nissan appoints Jay Cooney to lead Communications for the Americas
Nissan today announced the appointment of Jay Cooney as vice president, Regional Communications, Nissan Americas, effective March 30.
Cooney succeeds Brian Brockman, who is moving into a leadership role within Nissan's global communications organization.
A communications leader with more than two decades of automotive and corporate experience, Cooney brings deep industry expertise, cross‑regional leadership, and a strong record of driving communications strategies that support transformation in highly competitive markets. His background aligns directly with Nissan's priority to reinforce the momentum supporting the company's overall business performance, strengthen its voice, and elevate reputation across the Americas.
Chevrolet Newsroom
Chevrolet Newsroom
2027 Chevrolet Corvette Grand Sport, Grand Sport X debut with new 6.7L V8
Chevrolet is reviving one of Corvette’s most storied racing names with the 2027 Corvette Grand Sport, and creating new legacy with the Grand Sport X. Both vehicles blend heritage-inspired design with a next-generation V8 engine that produces more torque than any other naturally aspirated V8 before it. The duo delivers a modern take on Grand Sport’s traditional role as a sweet-spot in the lineup, blending visceral V8 performance, distinctive style and everyday drivability.
Born in the early 1960s as a limited run of five C2 race cars that competed at tracks like Sebring International Raceway, Grand Sport has long stood for lightweight, track-focused Corvettes that look as fast as they drive. Road-going Grand Sport models have added to the formula of the name every generation by pulling features from the fastest cars in each Corvette generation, while maintaining heritage colors, distinct striping, and signature fender hash-marks that once served as ways to tell the original race cars apart.
chrysler newsroom
Chevrolet Newsroom
Chrysler to Reveal Refreshed 2027 Pacifica at 2026 New York International Auto Show on April 1, 2026
- America’s best-selling and most awarded minivan, the Chrysler Pacifica, receives a refresh for the 2027 model year and makes its global debut at the 2026 New York International Auto Show
- Dodge introduces 2026 Dodge Durango America250 special-edition production vehicle
- All-new 2027 Ram ProMaster City makes auto show debut in New York, engineered for a city that never sleeps
- Chrysler, Dodge, Jeep®, Ram, Alfa Romeo and Fiat to feature newest products and engaging customer experiences at New York International Auto Show public days, April 3-12, 2026
Stellantis heads to the Big Apple to celebrate America’s best-selling and most awarded minivan, the Chrysler Pacifica, and America’s 250th anniversary with the special-edition A250 Dodge Durango.
Dodge newsroom
Dodge newsroom
Dodge newsroom
SIXPACK-powered 2026 Dodge Charger Scat Pack Wins Two Top Honors at 2026 TAWA Texas Auto Roundup
- 2026 Dodge Charger Scat Pack takes home Performance Vehicle of Texas and Best Interior awards at Texas Auto Writers Association (TAWA) Texas Auto Roundup
- TAWA members praised the Charger Scat Pack’s balance of power, character and everyday usability
- SIXPACK-powered Charger Scat Pack delivers 550 horsepower, 531 lb.-ft. of torque, moves from 0-60 mph in 3.9 seconds with a quarter-mile elapsed time of 12.2 seconds
- Driver-focused, award-winning interior design enhances SIXPACK-powered Charger while also providing best-in-class passenger volume with its “hidden hatch”
- Entire multi-energy Charger lineup available for order now in two- or four-door models with standard all-wheel drive
Jeep newsroom
Dodge newsroom
Dodge newsroom
Jeep® Brand Rolls Into the 60th Easter Jeep Safari, Celebrating Decades of Trail-built Toughness
- Jeep® brand and Jeep Performance Parts (JPP) by Mopar head to the 60th anniversary of Easter Jeep Safari in Moab, Utah, (March 28 to April 5) with even more vehicles and experiences for Jeep customers and off-road enthusiasts
- All-new Jeep and JPP custom concept builds pay homage to Jeep brand’s roots while defining the future of off-roading
- Land preservation and cleanup efforts at Fins and Things trail are led by Jeep brand and JPP employees, Red Rock 4-Wheelers and the Bureau of Land Management
- Official Jeep brand home base returns to Walker Drug in downtown Moab, expanding consumer activations with enhanced hands-on vehicle experiences and community-driven engagement
- Community celebrations feature a Jeep‑themed drone show, consumer activations at Spanish Trail Arena and consumer ride and drives in Jeep vehicles
ram newsroom
Dodge newsroom
Ram 1500 America250 Special Editions Debut in Red, White and Blue Denim
- Ram debuts special editions of the 1500 Big Horn, Laramie and Rebel as part of Stellantis’s official partnership with America250, a national nonpartisan organization
- All three trucks are available in a choice of Molten Red Pearl-Coat, Hydro Blue Pearl-Coat or Bright White Clear-Coat
- The America250 special-edition trucks add commemorative emblems, black badging, a Sport Performance hood with Satin Black American flag graphic and American flag bedside graphics; blacked-out details include wheels, bumpers, fender flares, mirror caps, door handles and tailgate handle
- On the inside, the Big Horn America250 is highlighted by a Black Onyx Chrome America250 emblem on the upper glove box door, Denim Soul blue fabric upholstery with contrast stitching, and red, white and blue stitching on the center console lid, door armrests and steering wheel
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