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Check Out This Month's Work Perks Specials in the Blog Below....

Check Out This Month's Work Perks Specials in the Blog Below....

Check Out This Month's Work Perks Specials in the Blog Below....

Check Out This Month's Work Perks Specials in the Blog Below....

Check Out This Month's Work Perks Specials in the Blog Below....

Check Out This Month's Work Perks Specials in the Blog Below....

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Toyota Newsroom

Toyota Newsroom

Toyota Newsroom

Big Energy. Bigger Versatility. A New Adventure Starts February 10th

Big energy. Bigger versatility. A new adventure starts February 10th. 


From Car and Driver magazine:

Last week, Toyota hinted at a mysterious new vehicle with a squared-off design in a shadowy teaser image. While some Toyota fans were hoping it was a new compact pickup truck, we theorized that it may be a replacement of sorts for the aging Highlander SUV. Now, Toyota has published another teaser, which confirms that it is indeed a new three-row people hauler. 

The image is taken from the rear of the vehicle's cabin looking forward, and it initially only appears to show two rows of seats. But if you brighten the image, the shadows retreat to show a third row of seats in the foreground, proof that this new Toyota is an SUV and not a truck. 

Read more....

Ford Newsroom

Toyota Newsroom

Toyota Newsroom

All Roads Lead to Hammertown

 

Johnson Valley doesn’t care who you are.

It doesn’t care what you’ve won, what you’ve built, or where you came from. It only cares whether your machine — and the people behind it — are prepared to learn what the terrain has to teach.

King of the Hammers has, by default, never been about one race. It’s a maze of choices. Rocks or speed. Precision or punishment. Build it light or build it strong. Every line you take has consequences, and every mile leaves a mark.

In 2026, Ford Racing isn’t choosing just one line.

We’re bringing our largest racing effort yet to Hammertown — not to make a statement, but to listen, test, and understand. Because the only way to truly earn your place in Johnson Valley is to meet it on its own terms, from every angle, and carry those lessons forward.

Read more....

Honda Newsroom

Toyota Newsroom

Nissan Newsroom

Second Annual Honda National Technician Contest a Success

 

  • Two-Wheel crown goes to Jacob Stifter, from Davis Motorsports of Delano
  • Open Road Honda's Trent Mattern takes Four-Wheel championship

The second Honda National Technician Contest concluded today, determining the country's top Honda Powersports dealership technicians. Representing Minnesota dealership Davis Motorsports of Delano, Jacob Stifter won the Two-Wheel division, while Trent Mattern (of Mandan, North Dakota's Open Road Honda) topped the Four-Wheel category. Held at the Honda Training Center in Alpharetta, Georgia, the annual event is organized to promote Honda's Powersports technical training programs, and ultimately to enhance customer satisfaction.

Read more....


Nissan Newsroom

Nissan Newsroom

Nissan and Habitat for Humanity International celebrate 21 years of partnership

 

Habitat for Humanity International announced today that it is continuing its long-standing partnership with Nissan. For more than 20 years, Nissan has supported Habitat through disaster recovery efforts, new home construction, team builds, and community development work in communities in the United States.

As part of its 2026 commitment, Nissan will partner with 8 Habitat affiliates across the United States, including Habitat for Humanity Mississippi Capital Area (Jackson, MS); Habitat for Humanity of Greater Nashville; Habitat for Humanity Rutherford County Area (Murfreesboro, TN); Habitat for Humanity of Oakland County (Pontiac, MI); and Dallas Area Habitat for Humanity, to support home building projects. Nissan will also donate durable work trucks to aid Habitat's efforts. The 2026 Nissan Frontier recipients are Holston Habitat for Humanity (Kingsport, TN) and Habitat for Humanity Mississippi Capital Area. Since the partnership began in 2005, Nissan has made financial contributions of more than $21 million and donated more than 160 vehicles to local Habitat affiliates to support the non-profit's efforts.

Read more....

Chevrolet Newsroom

What military precision looks like inside GM

 

Before he ever put on a uniform, Brandon Gifford carried one thing with him: a photo of GM’s former global headquarters, the Renaissance Center in Detroit.

While others in boot camp pinned up pictures of family or home, he taped a destination to his wall. A touchstone for the career he envisioned.

“It reminded me why I enlisted,” he says. “What I was working toward.”

From the Guard to GM: a familiar rhythm

Gifford spent years in the Michigan Air National Guard, where clarity, urgency, and disciplined execution guided every decision. High stakes and fast-moving situations became part of his daily life.

Instead of overwhelming him, that structure and intensity is exactly what grounded Gifford.

“The military trained me to think methodically, work under pressure, and find solutions quickly. So when I came to GM, it didn’t feel heavy. It felt familiar.”

Read more....

chrysler newsroom

Stellantis to Showcase New Vehicles at Upcoming 2026 Chicago Auto Show Along With Fan-favorite Interactive Experiences

 

  • Chrysler, Dodge, Jeep®, Ram, Alfa Romeo and Fiat feature the latest products and engaging customer experiences at Chicago’s McCormick Place, February 7-16, 2026


Stellantis is gearing up to drive excitement and to showcase freedom of choice across its multi-brand lineup at the 2026 Chicago Auto Show. Beginning February 7, auto show attendees will experience a mix of gas-powered performance, electrified innovation, hands-on exhibits and family-friendly fun that reflects Stellantis’ focus on delivering products customers want and love.  

Read more....

Dodge newsroom

No Part Left Behind: Stellantis Uses Warehouse Robot for Autonomous Inventory Tracking

 

  • Solution blends smart automation and human collaboration to keep parts in place, processes on time and production moving smoothly
  • Technology introduced at Stellantis’ 2024 Factory Booster Day, where suppliers showcase new ideas to support manufacturing needs
  • Earned Stellantis 2025 Venture Awards recognition for manufacturing innovation

Deep inside Stellantis’ Sterling Heights Assembly Plant (SHAP), an autonomous robot quietly glides through the warehouse aisles, scanning shelves, capturing images and building a live digital map of every part in sight. Each full scan covers more than 36,000 square feet in less than an hour, and the robot makes multiple passes each day, helping ensure every nut, bolt and component is right where it needs to be to keep the assembly line running smoothly. This real-time view supports Stellantis’ efforts to responsibly integrate AI across the company in ways that strengthen manufacturing and enhance the overall customer experience. 

Read more....

Jeep newsroom

Jeep® Brand Becomes Official Global Automotive Partner of The Snow League

 

  • Partnership introduces the Jeep® Biggest Air Badge, an all-new, performance-based award recognizing the Biggest Air at every league halfpipe event

The Snow League announces Jeep® brand as its global automotive partner for a multi-season partnership, marking a powerful collaboration between one of the world’s most iconic adventure brands and the league, which is redefining professional winter sports. The partnership is rooted in shared values of freedom, rugged capability and an uncompromising desire to seek adventure.
As part of the partnership, Jeep will authentically engage with the world’s first professional league entirely dedicated to snowboarding and freeskiing through a series of on-site experiences, event sponsorships and immersive fan activations beginning at the league’s third event of its debut season at Buttermilk at Aspen Snowmass, February 27-28.
Jeep will showcase its latest vehicle lineup at Snow League events, including Aspen and at Laax, Switzerland, March 19-21, giving fans the opportunity to get hands-on with new vehicle models and to meet brand ambassadors. 

Read more....

ram newsroom

Kaulig Racing Announces Mopar as Full-season Sponsor of Daniel Dye

 

  •  Daniel Dye to drive the No. 10 Ram 1500 for Kaulig Racing in the 2026 NASCAR CRAFTSMAN Truck Series

Kaulig Racing announces Mopar, a global brand with a rich racing history tracing back to the inception of NASCAR, as a new full-season partner, bringing the iconic Mopar name to the NASCAR CRAFTSMAN Truck Series in 2026.
As part of Ram's much anticipated return to NASCAR racing after more than 10 years away, Mopar — the performance parts, accessories, service and customer care brand of Stellantis — will be the primary sponsor for each of Daniel Dye's races in the No. 10 Ram 1500 truck.
The collaboration underscores Mopar's legacy of powering champions on the track, from historic wins in the earliest days of NASCAR through the Winston Cup and early Truck Series eras to today's strong performances in NHRA drag racing. With Kaulig Racing fielding a factory-backed, five-truck operation under the Ram banner, Mopar's involvement will reignite the enthusiasm of having a Mopar-sponsored competitor in NASCAR and promote the durability, innovation and raw power of Ram trucks as they compete for victories each week. 

Read more....

Powersports News

Dealer, Industry and Product News....

NADA

Dealer news....

Car dealership guy

Industry news....

market watch

National-state-Industry-Financial News

Ronald Reagan Day

Ronald Reagan Day is on February 6th, and it’s time to celebrate one of the most popular presidents in American history. Before serving as the 40th president of the U.S., he was a Hollywood actor, union leader, and California governor. Reagan’s economic policies were nicknamed ‘Reaganomics’, which brought about one of the strongest periods of economic growth in the country. Raised in a low-income family in Tampico, Illinois, Reagan was born February 6, 1911, he graduated from Eureka College and then worked as a radio sports commentator. After moving to California in 1937, he found work as an actor. He later served as the Republican governor of California from 1967 to 1975 before becoming the 40th president from 1981 to 1989. Being the first president since Dwight D. Eisenhower to serve two full terms, Reagan began implementing new political and economic initiatives. His supply-side economic policies supported tax reduction to spur economic growth, economic deregulation, and a decrease in government spending. Regan became a highly influential voice of modern conservatism and his tenure initiated a realignment toward conservative policies in the United States. Reagan remains one of the most popular presidents in American history. Reagan, who survived an assassination attempt during his first term as president, died at age 93 after battling Alzheimer’s disease.

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